The Trenches
ALEX MCFARLAND is a Canadian music video and commercial director. A multi-disciplinary filmmaker and Music Business alumni, he established The Trenches to assist in the development of musicians. With an extensive background in cinematography and post-production, he possesses a distinctive ability to make impactful storytelling decisions on set while allowing for maximum adaptability for his crew and during the editing process.
Some of his most noted music videos feature artists such as CrazyEightyEight, Red Handed Denial, Juke Ross, Cole Rolland, Nik Nocturnal, as well as dozens of other artists across multiple genres- collectively reaching several million viewers online. He has also created commercial content for brands like Warped Tour, Toyota, Hasbro, and Coalition Music, HGTV, BelairDirect, Boketo Media, CIBC, Clutch.ca.
* Contact for commercial work.